Privacy Policy Privacy PolicyEditorial PolicyCookie ManagementOpt-OutTerms & ConditionsSite Map Table of Contents Definitions 1. Information We Collect 2. How We Use Your Information 3. Information Sharing and Disclosure 4. Data Retention 5. Children’s Privacy 6. Cookies and Tracking Technologies 7. Data Security 8. International Data Transfers 9. Your Privacy Rights 10. Accessibility 11. AI and Automated Processing 12. Marketing Communications 13. Third-Party Links and Services 14. Updates to This Policy 15. Contact Information Last Updated: October 2025 This Privacy Policy informs you of how your Personal Information is collected, used, shared, and protected in connection with the Upside Innovations website (upsideinnovations.com) and related services. Upside Innovations is a subsidiary of SixAxis LLC, specializing in ADA and IBC-compliant commercial access solutions including aluminum ramps, stairs, and canopy systems (hereinafter “Upside Innovations”, “we”, “us”, “our”, “Site” or “Sites”). Definitions “Personal Information” refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. This includes but is not limited to identifiers, commercial information, internet activity, geolocation data, professional information, and inferences drawn about preferences and behaviors. “Sensitive Personal Information” includes Social Security numbers, driver’s license numbers, passport numbers, precise geolocation, racial or ethnic origin, religious or philosophical beliefs, union membership, genetic data, biometric identifiers, health information, sexual orientation, immigration status, financial account access credentials, and contents of personal communications unless we are the intended recipient. 1. Information We Collect Categories of Personal Information Collected We collect the following categories of Personal Information when you interact with Upside Innovations: Personal Identifiers Name, email address, postal address, phone number IP address, device identifiers, cookies Account credentials and unique personal identifiers Search queries related to accessibility solutions, ramps, and commercial stairs Browser type, operating system, time zone Commercial Information Purchase history of Upside Innovations products Product specifications for ADA/IBC-compliant systems Quote requests for ramps, stairs, and canopies Payment information and billing addresses Installation requirements and project specifications Building codes and compliance requirements Internet and Network Activity Browsing history on upsideinnovations.com Interaction with product catalogs and specification tools Pages viewed, links clicked, and time spent on Site Search terms used within our Site Referring websites and exit pages Professional and Employment Information Company name and industry sector (education, healthcare, modular construction, industrial) Job title and department Building type and accessibility requirements ADA/IBC compliance needs and specifications Job application materials (resume, cover letter, references) Geolocation Data General location derived from IP address Project site addresses for installations Delivery and service locations Inferences and Profiles Preferences for accessibility solutions Commercial building requirements Compliance needs and specifications Predicted product interests based on project type Sensitive Personal Information (collected only with explicit consent) Health information (for accessibility requirement assessments) Disability status (for ADA-compliant product recommendations) Biometric identifiers (for secure account access, if opted-in) Government-issued identification (for certain commercial transactions) Sources of Personal Information We collect Personal Information from: Directly from you: When you create an account, request quotes, make purchases, download catalogs, or contact customer service Automatically: Through cookies, pixels, and similar technologies when you browse upsideinnovations.com Third parties: Service providers, business partners, general contractors, and public databases Social media platforms: When you interact with our social media presence 2. How We Use Your Information Business Purposes for Collection We use your Personal Information for the following purposes: Product and Service Delivery Process orders for APEX systems, ramps, stairs, and canopies Provide quotes for ADA/IBC-compliant access solutions Coordinate product delivery and professional installation services Provide technical support and maintenance guidance Handle warranty claims and product support Compliance and Design Support Assist with ADA and IBC compliance requirements Recommend appropriate accessibility solutions for your facility Provide building code guidance and documentation Share design specifications and CAD drawings Offer LEED certification support for sustainable building projects Marketing and Communications Send product updates and new accessibility solution announcements Provide industry insights and compliance updates Personalize product recommendations based on building type Conduct customer satisfaction surveys Share installation guides and best practices Website Operations Improve upsideinnovations.com functionality and user experience Enhance product visualization and specification tools Provide customer account management Ensure website security and prevent fraud Analyze site usage to improve our services Legal and Compliance Comply with legal obligations and regulatory requirements Respond to law enforcement requests and legal processes Protect our rights, property, and safety Detect and prevent fraud and security incidents Maintain records as required by law Legal Basis for Processing We process your Personal Information based on: Contract performance: To fulfill orders and provide installation services Legitimate interests: To improve our products and services, ensure security, and conduct marketing Legal obligations: To comply with ADA, IBC, and other regulatory requirements Consent: For certain marketing activities and sensitive data processing 3. Information Sharing and Disclosure We may share your Personal Information with: Service Providers and Business Partners Payment processors for secure transactions Shipping and logistics companies for product delivery Professional installation contractors Engineering and design consultants Marketing and analytics platforms Customer relationship management (CRM) providers Cloud storage and hosting services Within SixAxis LLC Parent company and affiliated brands for business operations Internal departments for customer service and support Legal and Safety Disclosures Law enforcement agencies when required by law Government authorities for regulatory compliance Building inspectors and code enforcement officials Third parties to protect rights, safety, or property In connection with legal proceedings or investigations Business Transfers Potential buyers in case of merger, acquisition, or sale of assets Professional advisors during business transactions With Your Consent Other parties when you explicitly authorize sharing General contractors and architects working on your project We do not sell your Personal Information to third parties. We may share information for cross-contextual behavioral advertising, which you can opt out of as described in Section 9. 4. Data Retention We retain your Personal Information for as long as necessary to fulfill the purposes described in this Privacy Policy, including: Retention Periods by Category: Transaction records: 7 years for tax and accounting purposes Customer accounts: Duration of active relationship plus 3 years Project specifications: 10 years for warranty and liability purposes Marketing communications: Until you unsubscribe or request deletion Website analytics: 26 months from collection Job applications: 3 years from last contact (with consent for longer) Installation records: 10 years for compliance documentation Customer service records: 5 years for quality and training purposes Factors affecting retention include legal requirements, statute of limitations, warranty periods, business needs, and regulatory obligations. 5. Children’s Privacy Upside Innovations does not knowingly collect Personal Information from children under 16 years of age. Our commercial and industrial accessibility solutions are intended for business and institutional use. If we become aware that we have collected information from a child under 16, we will promptly delete such information. Parents or guardians who believe their child has provided us with Personal Information should contact us immediately at privacy@sixaxisllc.com. 6. Cookies and Tracking Technologies Our Site uses cookies and similar technologies to enhance your experience and gather analytics. Types of Cookies We Use: Essential cookies: Required for site functionality and security Performance cookies: Help us understand site usage and improve performance Functional cookies: Remember your preferences and project specifications Advertising cookies: Enable targeted advertising and measure campaign effectiveness Managing Cookie Preferences:You can control cookies through: Browser settings to block or delete cookies Our cookie consent banner when you first visit our Site Opt-out tools provided by advertising partners Global Privacy Control (GPC) signals, which we honor For more information, visit our Cookie Policy at upsideinnovations.com/cookie-policy. 7. Data Security We implement appropriate technical and organizational measures to protect your Personal Information, including: Encryption of sensitive data in transit and at rest Regular security assessments and penetration testing Access controls and authentication requirements Employee training on data protection Incident response procedures Regular backups and disaster recovery plans Compliance with industry security standards While we strive to protect your information, no security system is impenetrable. We cannot guarantee absolute security of your data. 8. International Data Transfers Upside Innovations operates primarily in the United States. If you access our Site from outside the U.S., your information may be transferred to and processed in the U.S. or other countries where we or our service providers operate. For transfers from the EEA, UK, or Switzerland, we implement appropriate safeguards including: Standard Contractual Clauses approved by the European Commission Data processing agreements with service providers Transfer Impact Assessments where required 9. Your Privacy Rights Rights for All Users Regardless of location, you have the right to: Access your Personal Information Correct inaccurate information Request deletion of your information (subject to legal requirements) Opt out of marketing communications Withdraw consent where processing is based on consent California Privacy Rights (CCPA/CPRA) California residents have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA): Right to Know Categories and specific pieces of Personal Information collected Sources of Personal Information Purposes for collection and use Categories of third parties with whom we share information Categories of information sold or shared (we do not sell Personal Information) Right to DeleteRequest deletion of your Personal Information, subject to legal exceptions Right to CorrectRequest correction of inaccurate Personal Information Right to Opt Out Opt out of sale of Personal Information (we do not sell) Opt out of sharing for cross-contextual behavioral advertising Opt out via Global Privacy Control (GPC) signal Right to Limit Use of Sensitive Personal InformationRestrict use to necessary business purposes only Right to Non-DiscriminationNo discrimination for exercising privacy rights Shine the Light RightsRequest information about Personal Information shared with third parties for direct marketing To exercise these rights: Email: privacy@sixaxisllc.com Phone: 1-866-761-7225 Online form: upsideinnovations.com/privacy-request Verification Process: We will verify your identity before processing requests. This may include: Matching information you provide with our records Requesting additional identifying information For sensitive requests, a signed declaration under penalty of perjury Authorized Agents: You may designate an authorized agent to submit requests on your behalf. Agents must provide written authorization and verify their identity. Response Timeline: We respond to requests within 45 days, with a possible 45-day extension for complex requests. Rights for Other U.S. States Residents of Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, and Maryland have similar rights under their respective state privacy laws, including rights to access, delete, correct, and opt out of certain data processing. Contact us using the information above to exercise your rights. European Privacy Rights (GDPR) If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR): Right to AccessObtain confirmation of processing and access to your data Right to RectificationCorrect inaccurate or incomplete information Right to Erasure (“Right to be Forgotten”)Request deletion under certain circumstances Right to Restrict ProcessingLimit how we use your information Right to Data PortabilityReceive your data in a structured, machine-readable format Right to ObjectObject to processing based on legitimate interests or for direct marketing Rights Related to Automated Decision-MakingNot be subject to solely automated decisions with legal effects Right to Withdraw ConsentWithdraw consent at any time where processing is based on consent Right to Lodge a ComplaintFile a complaint with your local supervisory authority To exercise these rights, contact us at privacy@sixaxisllc.com. We will respond within 30 days. 10. Accessibility Upside Innovations is committed to making our Site accessible to all users, including those with disabilities. As a provider of ADA-compliant accessibility solutions, we understand the importance of digital accessibility. We strive to comply with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. Our accessibility features include: Keyboard navigation support Screen reader compatibility Alternative text for images Proper color contrast ratios Clear heading structures Descriptive link text Accessible forms and controls If you encounter accessibility barriers, please contact us at accessibility@upsideinnovations.com or 1-866-761-7225. 11. AI and Automated Processing We may use artificial intelligence and automated systems to: Provide product recommendations based on building specifications Calculate compliance requirements for projects Generate preliminary design specifications Analyze website usage patterns Detect and prevent fraud Improve customer service responses You have the right to: Request human review of automated decisions Opt out of profiling for marketing purposes Receive an explanation of automated decision logic We implement privacy-by-design principles in our AI systems and maintain human oversight of automated processes. 12. Marketing Communications Email MarketingYou may opt out of marketing emails by: Clicking “unsubscribe” in any marketing email Contacting us at privacy@sixaxisllc.com Updating preferences in your account settings Unsubscribing from marketing emails will not affect transactional communications about your orders, installations, or account. Targeted AdvertisingWe may use your information for targeted advertising. You can opt out through: Digital Advertising Alliance (DAA) opt-out tools Network Advertising Initiative (NAI) opt-out tools Your device’s privacy settings Global Privacy Control (GPC) signals 13. Third-Party Links and Services Our Site may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any Personal Information. 14. Updates to This Policy We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. We will notify you of material changes by: Posting a prominent notice on our Site Sending an email to registered users Updating the “Last Updated” date Your continued use of our Site after changes indicates acceptance of the updated Policy. 15. Contact Information For questions, concerns, or to exercise your privacy rights, contact us: Upside Innovations Privacy Officec/o SixAxis LLC219 Safety AvenueAndrews, South Carolina 29510 Email: privacy@sixaxisllc.comPhone: 1-866-761-7225Online Form: upsideinnovations.com/privacy-contact Data Protection OfficerFor GDPR-related inquiries: DPO@sixaxisllc.com Supervisory Authorities California: California Privacy Protection Agency (cppa.ca.gov) EU/EEA: Your local data protection authority UK: Information Commissioner’s Office (ico.org.uk) This Privacy Policy is effective as of the date listed above and supersedes all previous versions. Thank you for trusting Upside Innovations with your information as we help create accessible environments through our ADA and IBC-compliant access solutions.
